If you want something unique or feel like spoiling your pet, this is the place to go. Their products are amazing AND they have fantastic healthy food options as well. I go there at least once a fortnight. Just looking at all the gorgeous collars and coats is enough to put a smile on anyone’s face. I find the staff very friendly and extremely helpful, and it’s totally pet friendly. My great dane loves looking at the toys and always gets excited because he knows that THE PAW PRINCIPALITY means food and treats and sometimes toys!