{"title":"Care","description":"\u003cp\u003ePet Care from Pet Paradise\u003c\/p\u003e","products":[{"product_id":"toothbrush-for-dogs-cats","title":"Toothbrush Soft Bristles for Dogs \u0026 Cats","description":"\u003cp\u003eGentle enough for puppies and kittens, effective enough for everyday dental care. The \u003cstrong\u003eSoft Bristle Pet Toothbrush\u003c\/strong\u003e features an ultra-fine 0.1mm bristle diameter and 10,000 individual soft bristles that clean teeth thoroughly while massaging gums and protecting sensitive enamel.\u003c\/p\u003e\n\n\u003cp\u003eA must-have for pets who need a gentler touch during brushing.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e10,000 ultra-soft bristles at 0.1mm diameter — gentle on gums and sensitive teeth\u003c\/li\u003e\n\u003cli\u003eMassages gums for improved oral health\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs and cats of all ages, including puppies and kittens\u003c\/li\u003e\n\u003cli\u003eNon-toxic, environmentally friendly materials\u003c\/li\u003e\n\u003cli\u003eErgonomic handle for easy grip and control\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Toothbrush","offers":[{"title":"Default Title","offer_id":40593818779696,"sku":"6052001","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/s-l1600_1.jpg?v=1673258763"},{"product_id":"dental-scraper","title":"Dental Scraper","description":"\u003cp\u003eGive your dog or cat the gift of a healthier smile. This Japanese-designed pet dental scraper makes it easy to remove built-up plaque and tartar at home — no vet visit required.\u003c\/p\u003e\n\u003cp\u003eFeaturing dual-angled ends for hard-to-reach areas and a non-slip grip in the middle, it's designed for comfort and control during use. Works beautifully when paired with \u003ca href=\"https:\/\/pawprincipality.com.au\/product\/raw-coconut-oil-250g\/\"\u003eCoconut Oil\u003c\/a\u003e as a natural, pet-safe cleaning agent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves plaque and tartar to support fresher breath\u003c\/li\u003e\n\u003cli\u003eDual-angled ends reach all areas of the mouth\u003c\/li\u003e\n\u003cli\u003eErgonomic grip for easy handling\u003c\/li\u003e\n\u003cli\u003eSuitable for both dogs and cats\u003c\/li\u003e\n\u003cli\u003eJapanese-quality design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Toothbrush","offers":[{"title":"Default Title","offer_id":40593831755824,"sku":"","price":24.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/tooth-scraper-2.jpg?v=1665627484"},{"product_id":"dog-toothpaste-gel-with-nata-beans-milk-flavour-made-in-japan-50g","title":"Dog Toothpaste Gel with Nata Beans  Made in Japan 50g","description":"\u003cp\u003eElevate your pet's dental routine with this \u003cstrong\u003eJapanese-formulated toothpaste gel\u003c\/strong\u003e — a premium oral care solution for dogs and cats, powered by nata bean extract and hydroxyapatite for gentle yet effective cleaning.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrevents tooth decay \u0026amp; removes tartar\u003c\/strong\u003e — hydroxyapatite gently polishes teeth and strengthens enamel\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleanses the mouth \u0026amp; freshens breath\u003c\/strong\u003e — dipotassium glycyrrhizinate helps neutralise odour-causing bacteria\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNata bean seed extract\u003c\/strong\u003e — a natural moisturiser that soothes gums during brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLactic acid bacteria (milk fermentation)\u003c\/strong\u003e — supports a healthy oral microbiome\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo rinsing required\u003c\/strong\u003e — simply brush and go, stress-free for pets and owners alike\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for dogs and cats\u003c\/strong\u003e — gentle formula suitable for daily or every-other-day use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 50g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEstimated uses:\u003c\/strong\u003e 100–120 brushing sessions\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavours:\u003c\/strong\u003e Apple or Milk\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMade in Japan\u003c\/strong\u003e — limited stock\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to a toothbrush and gently brush your pet's teeth and gums. No rinsing needed. Use daily or every two days for best results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Sorbitol, Water, Glycerin, Nata Bean Seed Extract, Lactobacillus\/Milk Fermentation Liquid, Hydroxyapatite, BG, Dipotassium Glycyrrhizinate, Cellulose Gum, Sodium Benzoate, Fragrance.\u003c\/p\u003e","brand":"Tooth Paste","offers":[{"title":"Apple","offer_id":42022467207216,"sku":"","price":34.5,"currency_code":"AUD","in_stock":true},{"title":"Milk","offer_id":42022467239984,"sku":"","price":34.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/files\/30614343.webp?v=1731631054"},{"product_id":"toothbrush-small-head","title":"Toothbrush Small Head","description":"\u003ch2\u003eHealthy Teeth Start Here\u003c\/h2\u003e\n\u003ch2\u003e\n\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003cstrong\u003ePet Paradise Japan.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003cp\u003eGood dental hygiene is one of the most overlooked aspects of pet care — and one of the most important. This \u003cstrong\u003eSmall Head Pet Toothbrush\u003c\/strong\u003e is designed to make brushing easier and more effective for both dogs and cats, with a compact head that reaches into tight spaces and soft DuPont bristles that are gentle enough for puppies and kittens.\u003c\/p\u003e\n\u003cp\u003eAvailable in a \u003cstrong\u003edog style\u003c\/strong\u003e and a \u003cstrong\u003ecat style\u003c\/strong\u003e — each shaped to suit the unique mouth anatomy of each species for a more comfortable, thorough clean.\u003c\/p\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall head design\u003c\/strong\u003e — reaches back teeth and tight spaces with ease\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft DuPont bristles\u003c\/strong\u003e — elastic and gentle on gums, even for young or sensitive pets\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAll-round gum protection\u003c\/strong\u003e — designed to clean along the gumline for healthier teeth and gums\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe for puppies \u0026amp; kittens\u003c\/strong\u003e — soft enough for young pets just starting their dental routine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-toxic \u0026amp; eco-friendly materials\u003c\/strong\u003e — safe for your pet and the environment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDog \u0026amp; cat styles available\u003c\/strong\u003e — select the right style for your pet at checkout\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy Pet Dental Care Matters\u003c\/h3\u003e\n\u003cp\u003eDental disease affects the majority of pets by age three. Regular brushing helps prevent plaque and tartar build-up, reduces the risk of gum disease, and can even support your pet's overall health. Starting early — and using the right tools — makes all the difference.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003ctable\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBristle type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSoft DuPont bristles\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHead size\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSmall\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eStyles\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDog, Cat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSuitable for\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eDogs \u0026amp; cats (including puppies \u0026amp; kittens)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eMaterials\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNon-toxic, eco-friendly\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e","brand":"Toothbrush","offers":[{"title":"Dog","offer_id":40716871827504,"sku":"6052004","price":15.96,"currency_code":"AUD","in_stock":false},{"title":"Cat","offer_id":40716871860272,"sku":"6052004","price":15.96,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/s-l1600_2.jpg?v=1673258531"},{"product_id":"small-soft-bristles-for-dogs-cats","title":"10,000 Soft Bristle Pet Toothbrush for Dogs \u0026 Cats | 4 Head Designs","description":"\u003ch2\u003eGentle Enough for Puppies. 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With 0.1mm diameter bristles and four head shapes to choose from, it's the most thorough at-home brushing experience you can give your pet.\u003c\/p\u003e\u003ch3\u003eKey Features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e10,000 ultra-fine bristles\u003c\/strong\u003e — 0.1mm diameter for a soft, thorough clean that reaches between teeth and along the gumline\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGum-safe \u0026amp; comfort massaging\u003c\/strong\u003e — gentle enough for sensitive gums, puppies, and kittens\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNon-toxic \u0026amp; eco-friendly handle\u003c\/strong\u003e — scientifically designed brush handle, safe for pets and the environment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e4 head designs\u003c\/strong\u003e — choose the shape that suits your pet's mouth best\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAvailable Head Designs\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePointed Head\u003c\/strong\u003e — ideal for reaching back teeth and tight spaces\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall Round Flat Head\u003c\/strong\u003e — great all-rounder for everyday brushing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmall Oval Head\u003c\/strong\u003e — comfortable fit for medium to large mouths\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTriangle Head\u003c\/strong\u003e — targets multiple tooth surfaces in one stroke\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eSafe for cats, dogs, puppies, and kittens. Regular brushing helps prevent plaque, tartar, and bad breath.\u003c\/em\u003e\u003c\/p\u003e","brand":"Toothbrush","offers":[{"title":"Pointed Head","offer_id":42861116555312,"sku":null,"price":16.5,"currency_code":"AUD","in_stock":true},{"title":"Small Round Flat Head","offer_id":42861116588080,"sku":null,"price":16.5,"currency_code":"AUD","in_stock":true},{"title":"Small Oval Head","offer_id":42861116620848,"sku":null,"price":16.5,"currency_code":"AUD","in_stock":true},{"title":"Triangle Head","offer_id":42868544667696,"sku":null,"price":16.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/files\/IMG_8534.jpg?v=1774245595"},{"product_id":"horse-oil-paw-care-cream-dogs-cats-40ml-japan","title":"Horse Oil Paw Care Cream for Dogs \u0026 Cats – 40mL | Made in Japan","description":"\u003cp\u003ePet Paradise Japan.\u003c\/p\u003e\u003ch2\u003eHorse Oil Paw Care Cream for Dogs \u0026amp; Cats, 40 mL\u003c\/h2\u003e\u003cp\u003eAdd a gentle paw-care step to your pet's grooming routine with this \u003cstrong\u003eJapanese-made horse oil paw cream\u003c\/strong\u003e. This unscented, uncoloured moisturising cream contains horse oil, lanolin, urea and ceramides and comes in a 40 mL container.\u003c\/p\u003e\u003cp\u003eAfter washing your dog's or cat's paws, take a quiet moment to check their pads and massage in a small amount as directed. This cream is for routine care of intact paw pads, not for treating burns, cuts or other injuries.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet volume:\u003c\/strong\u003e 40 mL.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFor:\u003c\/strong\u003e dogs and cats.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e made in Japan.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e paw moisturising cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScent:\u003c\/strong\u003e unscented.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e uncoloured.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeatured ingredients:\u003c\/strong\u003e horse oil, lanolin, urea, ceramides and water-soluble proteoglycan.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to Use\u003c\/h2\u003e\u003cp\u003eApply a small amount and gently massage into intact paw pads after shampooing or washing paws after a walk. Check the condition of the pads as you apply. Follow the current packaging's directions for application amount and frequency.\u003c\/p\u003e\u003ch2\u003eIngredients Listed in the Product Description\u003c\/h2\u003e\u003cp\u003eWater, Glycerin, Horse Oil, Lanolin, Urea, Ceramide NP, Ceramide AP, Ceramide EOP, Water-Soluble Proteoglycan, Allantoin, Tocopheryl Acetate (Vitamin E), Jujube Fruit Extract, Grapefruit Extract, Apple Fruit Extract, Phytosphingosine, Cholesterol, Xanthan Gum, Butylene Glycol, Phenoxyethanol.\u003c\/p\u003e\u003cp\u003eCheck the current packaging for the complete, up-to-date ingredient list before use, particularly if your pet has sensitivities.\u003c\/p\u003e\u003ch2\u003eCautions \u0026amp; Storage\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eFor external paw care only. Do not use on cut, injured or burned paws.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and mucous membranes.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if irritation or any abnormality occurs.\u003c\/li\u003e\n\u003cli\u003eSeek veterinary advice for bleeding, painful cracks, swelling, persistent licking or changes in walking.\u003c\/li\u003e\n\u003cli\u003eDo not encourage licking or allow your pet to eat the cream. Follow the label's precautions and contact your vet if a significant amount is swallowed.\u003c\/li\u003e\n\u003cli\u003eThis is not protection against hot pavement. Avoid surfaces that could burn your pet's paws.\u003c\/li\u003e\n\u003cli\u003eStore away from high temperatures and direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children and pets, and close the lid tightly after use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently Asked Questions\u003c\/h2\u003e\u003ch3\u003eCan dogs and cats use this paw cream?\u003c\/h3\u003e\u003cp\u003eYes, it is listed for both dogs and cats. Use according to the current packaging and check with your vet if your pet has a skin condition or known ingredient sensitivity.\u003c\/p\u003e\u003ch3\u003eIs it fragranced or coloured?\u003c\/h3\u003e\u003cp\u003eThe product is listed as unscented and uncoloured.\u003c\/p\u003e\u003ch3\u003eCan I apply it to cracked or burned paws?\u003c\/h3\u003e\u003cp\u003eDo not apply to cut, injured or burned paws. Painful or bleeding cracks and burns need veterinary assessment rather than routine moisturising care.\u003c\/p\u003e\u003ch3\u003eIs it safe for my pet to lick?\u003c\/h3\u003e\u003cp\u003eAn unrestricted ingestion-safety claim has not been verified here. 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