{"title":"Bestsellers","description":"\u003cp\u003eOur most-loved products, chosen by your fellow pet parents. From freeze-dried treats and premium wet food to authentic products from Japan and targeted supplements — these are the proven favourites flying off the shelves.\u003c\/p\u003e","products":[{"product_id":"chicken-breast-chunks-100g","title":"FDA Freeze Dry Australia Chicken Breast Chunks 100g","description":"\u003cp\u003ePure, lean protein in every bite. \u003cstrong\u003eFreeze Dry Australia Chicken Breast Chunks\u003c\/strong\u003e are made from 100% Australian chicken breast — single ingredient, no fillers, no additives, no preservatives. Freeze-dried to lock in natural nutrients and flavour, they're a treat your pet will go wild for.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for training, rewarding, or everyday snacking. Suitable for dogs and cats.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Australian chicken breast — single ingredient, nothing added\u003c\/li\u003e\n\u003cli\u003eFreeze-dried to preserve natural nutrients and flavour\u003c\/li\u003e\n\u003cli\u003eHigh in lean protein — great for immune health and weight management\u003c\/li\u003e\n\u003cli\u003eIdeal for training — irresistible taste keeps pets motivated\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs and cats\u003c\/li\u003e\n\u003cli\u003e100g per pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003ePlease supervise your pet when feeding treats.\u003c\/em\u003e\u003c\/p\u003e","brand":"Freeze Dry Australia","offers":[{"title":"Default Title","offer_id":40593818648624,"sku":"789458831779","price":19.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/fda-chicken-breast.jpg?v=1665627142"},{"product_id":"chicken-necks-100g","title":"FDA Freeze Dry Australia Chicken Necks 100g","description":"\u003cp\u003eDoes your cat or dog love raw chicken necks? Of course they do. The \u003cstrong\u003eFreeze Dry Australia Chicken Necks\u003c\/strong\u003e give you all the benefits of raw chicken necks in a convenient, shelf-stable freeze-dried format — ready whenever and wherever you need them.\u003c\/p\u003e\n\n\u003cp\u003eMade from 100% Australian chicken with nothing added, these are a natural, single-ingredient treat that's great for dental health and satisfying that raw food craving.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003e100% Australian chicken — single ingredient, nothing added\u003c\/li\u003e\n\u003cli\u003eFreeze-dried to lock in natural nutrients and flavour\u003c\/li\u003e\n\u003cli\u003eGreat for dental health — helps clean teeth and strengthen jaws\u003c\/li\u003e\n\u003cli\u003eConvenient shelf-stable alternative to raw chicken necks\u003c\/li\u003e\n\u003cli\u003eSuitable for dogs and cats\u003c\/li\u003e\n\u003cli\u003e100g per pack\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003ePlease supervise your pet when feeding treats.\u003c\/em\u003e\u003c\/p\u003e","brand":"Freeze Dry Australia","offers":[{"title":"Default Title","offer_id":40593819074608,"sku":"789458831762","price":13.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/fda-chicken-necks.jpg?v=1665627069"},{"product_id":"feline-natural-chicken","title":"Feline Natural Chicken 170g","description":"\u003cp\u003e\u003cstrong\u003eFeline Natural Chicken\u003c\/strong\u003e brings all the goodness of Feline Natural's premium range in a convenient, ready-to-serve can. Made with real New Zealand chicken and chicken liver, this lean, high-protein recipe is perfect for cats who love a lighter flavour — with absolutely no gelling agents.\u003c\/p\u003e\n\n\u003cp\u003eThe only thing added is natural fresh New Zealand water, so the contents drop out cleanly with no mess and no fuss. Just pop the top and serve.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ePremium chicken recipe with chicken liver for added nutrition\u003c\/li\u003e\n\u003cli\u003eNo gelling agents — only natural fresh New Zealand water added\u003c\/li\u003e\n\u003cli\u003eContains New Zealand Green Mussel and fish oil for joint and coat support\u003c\/li\u003e\n\u003cli\u003eIncludes taurine and choline — essential for feline heart, eye and brain health\u003c\/li\u003e\n\u003cli\u003eReady to serve straight from the can\u003c\/li\u003e\n\u003cli\u003eAvailable in 85g and 170g\u003c\/li\u003e\n\u003cli\u003eMade in New Zealand by Feline Natural\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Chicken, Water Sufficient for Processing, Chicken Liver, New Zealand Green Mussel, Fish Oil, Flaxseed Flakes, Dried Kelp, Salt, Taurine, Choline Chloride, Vitamin E Supplement, Magnesium Oxide, Zinc Proteinate, Copper Proteinate, Manganese Proteinate, Thiamine Mononitrate, Vitamin D3 Supplement, Folic Acid.\u003c\/p\u003e","brand":"Feline Natural Wet Food","offers":[{"title":"170g","offer_id":43313001431088,"sku":"9421904518568","price":6.29,"currency_code":"AUD","in_stock":false},{"title":"85g","offer_id":43313001463856,"sku":"9421904518537","price":4.79,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/files\/canned-chicken-feast-170g.png?v=1744784896"},{"product_id":"proudi-cat-kangaroo-beef","title":"Proudi Cat Kangaroo \u0026 Beef","description":"\u003ch2\u003eProudi Raw Kangaroo \u0026amp; Beef Patties for Cats\u003c\/h2\u003e\n\u003cp\u003eCrafted for the obligate carnivore. Proudi's Kangaroo \u0026amp; Beef Patties deliver a nutrient-dense, minimally processed raw meal — made from 100% Australian, human-grade ingredients with no grains, fillers, or artificial preservatives.\u003c\/p\u003e\n\u003ch3\u003eWhy Proudi Kangaroo \u0026amp; Beef?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNovel lean protein:\u003c\/strong\u003e Kangaroo is a hypoallergenic red meat — ideal for cats with sensitivities to chicken or common proteins, and naturally low in fat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTaurine-enriched:\u003c\/strong\u003e An essential amino acid cats cannot synthesise — vital for heart health, vision, and immune function.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrgan-rich formula:\u003c\/strong\u003e Beef heart, liver, lung, and kidney mirror the nutritional profile of whole prey — rich in bioavailable vitamins and minerals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaturally complete \u0026amp; balanced:\u003c\/strong\u003e Formulated to meet AAFCO nutritional standards for cats at all life stages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% preservative free:\u003c\/strong\u003e No artificial colours, flavours, or chemicals. Frozen fresh to lock in nutrition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDeboned Kangaroo, Beef Lung, Beef Heart, Beef Trim, Beef Liver, Beef Kidney, Vitamin \u0026amp; Mineral Pre Mix, Dicalcium Phosphate, Linseeds, Pumpkin Seeds, Freeze Dried Bone Powder.\u003c\/p\u003e\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1.08kg bag — 12 x 90g patties\u003c\/li\u003e\n\u003cli\u003e100% Australian, human-grade ingredients\u003c\/li\u003e\n\u003cli\u003eSuitable for all life stages\u003c\/li\u003e\n\u003cli\u003eStore frozen — 100% chemical \u0026amp; preservative free\u003c\/li\u003e\n\u003cli\u003ePet consumption only\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Proudi Cat","offers":[{"title":"Default Title","offer_id":40593836048432,"sku":"9351957000669","price":26.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/files\/Proudi_Cat_Kangaroo_Beef_Front_2_png.webp?v=1784257155"},{"product_id":"zealandia-brushtail-pate-170g","title":"Zealandia Brushtail Pate 170g","description":"\u003cp\u003eEthically irresistible and nutritionally extraordinary — \u003cstrong\u003eZealandia Brushtail Pate\u003c\/strong\u003e is a complete and balanced wet food for adult cats made from wild New Zealand Brushtail Possum, widely regarded as the \u003cstrong\u003ehighest source of omega-3 fatty acids from any land-dwelling animal\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhy Zealandia Brushtail Pate?\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighest omega-3 of any land animal\u003c\/strong\u003e — wild Brushtail Possum feeds on New Zealand's rich native flora, producing an extraordinary omega-3 profile that supports brain, coat and joint health\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHypoallergenic novel protein\u003c\/strong\u003e — one of the rarest proteins available in pet food, ideal for cats with sensitivities to all common proteins including chicken, beef, fish and duck\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically sourced\u003c\/strong\u003e — Brushtail Possum is an introduced pest species in New Zealand; using it as a food source is an environmentally responsible choice that supports native ecosystem restoration\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e93% meat \u0026amp; organs\u003c\/strong\u003e — deboned brushtail as the #1 ingredient, supported by lamb liver, lung, heart, kidney and green tripe\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNew Zealand Green-Lipped Mussel\u003c\/strong\u003e — naturally rich in glucosamine and chondroitin for hip and joint support\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKing Salmon Oil\u003c\/strong\u003e — for a healthy, lustrous coat and supple skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEnzyme-rich green lamb tripe\u003c\/strong\u003e — supports healthy digestion and gut function\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrain-free\u003c\/strong\u003e — no fillers, no grains, just pure nutrition\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComplete \u0026amp; balanced\u003c\/strong\u003e — formulated to meet the full nutritional needs of adult cats\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eAbout Zealandia\u003c\/h3\u003e\n\u003cp\u003eNamed after the 8th continent — the ancient landmass encompassing New Zealand and its surrounding oceans — Zealandia represents one of the purest environments on earth. Made in a boutique canning plant in Gisborne, New Zealand, every recipe is crafted from responsibly sourced, ethical and sustainable ingredients to nourish pets and support long, happy lives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Deboned Brushtail, Water, Lamb Liver, Lamb Lung, Lamb Green Tripe, Lamb Heart, Lamb Kidney, New Zealand Green Mussel, Dried Yeast, Carrot, Cassia Gum, Agar-Agar, Salmon Oil, Calcium Carbonate, Guar Gum, Potassium Chloride, Choline Chloride, Taurine, Iron Proteinate, Zinc Glycine Complex, Niacin, Vitamin E, Selenium Yeast, Manganese Proteinate, Copper Glycine Complex, Thiamine, Calcium Pantothenate, Riboflavin, Pyridoxine, Vitamin A, Biotin, Vitamin B12, Calcium Iodate, Folic Acid, Vitamin D3.\u003c\/p\u003e","brand":"Zealandia Cat","offers":[{"title":"Default Title","offer_id":40593841586224,"sku":"9421033764768","price":6.45,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/products\/Zealandia-Cat-Brushtail.jpg?v=1665627680"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0566\/2572\/5488\/collections\/remove-the-text.png?v=1786325092","url":"https:\/\/pawprincipality.com.au\/collections\/bestsellers.oembed","provider":"thepawprincipality","version":"1.0","type":"link"}